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Principles of Animation

Soooo, here's the same video from my last post. This time, I will analyze the video for some principles of animation. So one of the principles of animation is the exaggeration on 0:25. It was a good use of exaggeration because putting all of that into one word gave it a lot of energy and it clearly sends the viewers that word to their face. Another principle that I spotted was both arcs and staging in 1:05. The words were coming into view in an arc, sitting on top of the world. It was a good use of both of those principles because it sets the stage of the world with the line, "Now the world is torn apart". The stage matched with the line and it fits well with the video. And in 1:24 , there was a squash and stretch with a bit of follow through and overlapping action. The line, "I'm howling at the moon", was stretched at first and then it was squashed down for the words to rest. It was a good use of squash and stretch because it gives the line some weight and adds variety to the typography.

And that's it....

Kinetic Typography Inspiration

The pacing of the video was fast, and the lyrics were on sync with the audio. It was pretty impressive, since the singer was usually singing fast. There was a lot of emphasis on some words like "Discord" which is the entire point of the video. I really love how they exaggerate the words that are sung the longest. Like when he does the "aaaaallllllll" and "aaaawwwaaayyyyy". It added a lot of emotion to the video. Since the video is long, there are a variety of movements to be seen. But I like how they still used the same animation everytime the chorus came up. It gives unity and it's not a bunch of random movements. It also has a lot of fonts. Each font was used effectively on every word. The theme of this is dark, which is fitting for the song. The overall design was really great. It was dark and had a lot going on, especially with the fast pacing, which is fitting since it's about discord. But it was balanced with a few slow things here an there so you can still be able to read it. Overall this kinetic typography stood out to me the most because of the way the words are moved, composition and the exaggeration.

Helvetica Movie Quotations

"Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." But that's the type casting its secret spell." -Rick Poynor

I believe that fonts are used to express or communicate something to the people reading it. I think that this quote means that with the right font on the right product or other things, it impacts many people. It clearly shows to the readers what they want to express or communicate. In the movie, it shows how fonts are everywhere and has impact to us. If fonts are used on the wrong things, it can give off the wrong message. Every font has a meaning to its own and its own personality. And with the many fonts that exist now, we are able to make our text have expression and personality.

With the popular font Helvetica, many people love the font because it's balanced, clean, and very neutral. You can write basically everything with Helvetica. In the movie, it really shows that Helvetica is everywhere like air. But I think that it's overused and boring now, since everyone is using Helvetica. It's like a cliché. People just use that font because everyone is using it. That's a problem because that font may not express the right thing they want to express. Since Helvetica is so neutral, it doesn't have a personality or character to it.

I believe that Helvetica is a fine font, and would be a go to font to use for formal or business stuff or for advertising, but Helvetica is not the best font to always use all the time. I believe that there are better fonts to use that better communicate what you want to show.

Tattered Seams T-shirt and Poster

                                       

   

T-shirt

Poster

So these are my work for the school play Tattered Seams.

T-shirt

When I was coming up with the t-shirt, I thought of the a person upside-down smiling. The reason for this is that the whole play is about a small, family-run circus who appears happy on the outside, but really a mess in the inside. So I decided to make the ringmaster as my person because I feel like that she is the person who tries to keep the family together, and has to carry most of the burdens to keep the circus running. I tried to make the t-shirt have a dark theme to it, so I made her have a creepy face (sorry actress) and used mostly black. Then I used white for the lines and most of the text because it unifies with the black. I then used red because red is a common colour for circuses and to add variety to the shirt. For the font, I used the Sancreek Regular because I liked the overall look of it and it has a circus feel to it. I decided to use "Tattered Seams" instead of "The Amardo Family Circus" because the first one has less words and it would be easier to tie it in into the short. And for the text, I added some red to some of the letters and characters to balance off the black and white.

I made the t-shirt through Adobe Illustrator. I first used the pen tool and traced the actress' face and drew in the eyes and smile. Then I traced a hat which I got from the internet. Next I put the hat over top of the face so it would look like she is wearing it. I downloaded the font and change the colour of it. After that, I was done. I couldn't remember any hard part. It was overall easy enough to do. I'm kinda satisfied with my product because I got the image that I wanted at least. Although I wished we had more time for this so that I can make it better. But because of the time limit, I have to work with what I have.  

Poster

For the poster, I wanted to take the word, "seams" and do something with it. I thought of the Amardo family with a huge rip in the middle for the seams. The family is dysfunctional, but not totally destroyed, so I drew in some treads to shoe that the family circus is still hanging on. Later on, I decided to do a circus instead of the family to get it done on time. I wanted it to have that same dark theme to it like the t-shirt. With the rip in the middle of something that's normal/happy, I got the image. I used black for the borders, lines, and the rip to give it that dark feeling. For the circus, I went with the classic red and white because the Amardo family is poor. They don't have money for exquisite colours. I made the background as the night sky because I feel like it gives the circus this magical feeling to it and makes the poster look happy-if it weren't for that rip. 

I made the poster through Paint Tool Sai. I used my Wacom tablet to draw the outlines and colour it. This was way much harder than the t-shirt. I am not really that experience with digital art and I'm forced to take it slow so that I won't miss something important. When that's done, I emailed myself so that I can access to it from the CyberARTS lab. I added the text through Adobe Photoshop. I made the title of the play big enough so that people can see it from far away and hopefully come an take a closer look so that they can know about the play. Also, that's the same for the t-shirt. I used the same font from the shirt but added a black outline into it. I did that because I learned that a white text with a black outline are always legible when put on any colour. After that, I was done with the poster. I'm very satisfied with the poster because this was my first time using my tablet for school. I think I did pretty well with this. Your eyes focuses on the rip, the colour of the circus adds variety into it, and the night sky unifies the poster together. I think that it's pretty good on the short time we have. If I had more time, I would probably add more details into it.