The pacing of the video was fast, and the lyrics were on sync with the audio. It was pretty impressive, since the singer was usually singing fast. There was a lot of emphasis on some words like "Discord" which is the entire point of the video. I really love how they exaggerate the words that are sung the longest. Like when he does the "aaaaallllllll" and "aaaawwwaaayyyyy". It added a lot of emotion to the video. Since the video is long, there are a variety of movements to be seen. But I like how they still used the same animation everytime the chorus came up. It gives unity and it's not a bunch of random movements. It also has a lot of fonts. Each font was used effectively on every word. The theme of this is dark, which is fitting for the song. The overall design was really great. It was dark and had a lot going on, especially with the fast pacing, which is fitting since it's about discord. But it was balanced with a few slow things here an there so you can still be able to read it. Overall this kinetic typography stood out to me the most because of the way the words are moved, composition and the exaggeration.
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