Helvetica Movie Quotations

"Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." But that's the type casting its secret spell." -Rick Poynor

I believe that fonts are used to express or communicate something to the people reading it. I think that this quote means that with the right font on the right product or other things, it impacts many people. It clearly shows to the readers what they want to express or communicate. In the movie, it shows how fonts are everywhere and has impact to us. If fonts are used on the wrong things, it can give off the wrong message. Every font has a meaning to its own and its own personality. And with the many fonts that exist now, we are able to make our text have expression and personality.

With the popular font Helvetica, many people love the font because it's balanced, clean, and very neutral. You can write basically everything with Helvetica. In the movie, it really shows that Helvetica is everywhere like air. But I think that it's overused and boring now, since everyone is using Helvetica. It's like a cliché. People just use that font because everyone is using it. That's a problem because that font may not express the right thing they want to express. Since Helvetica is so neutral, it doesn't have a personality or character to it.

I believe that Helvetica is a fine font, and would be a go to font to use for formal or business stuff or for advertising, but Helvetica is not the best font to always use all the time. I believe that there are better fonts to use that better communicate what you want to show.