Friday 28 October 2016

Music Videos Through the Decades (Part 2)

Virtual Insanity by Jamiroquai (1997)



In this music video,  the pacing is very funky and smooth. Jay Kay is dancing in a bright room, and the floor appears to be moving. That's the whole gimmick of this video. The walls are actually moving, not the floor.  With his funky dance moves and the illusion trick, it fits to the meaning of the song. The video is the virtual insanity: it's a man wearing a huge hat, dancing around, with the floors moving. My head hurts just from thinking about it. There are also roaches, a bird, and some people getting blown away by the wind. It was weird, but that's what makes it compelling to watch. I think that this music video predicted what will happen to our world today. This world's technology is growing, and we use that technology for good and bad. There are also the presidential election for 2016 and terrorist groups like ISIS. It's like we are in a "virtual insanity". The weird dance moves and the illusion is like the confusion we have in our world today. The stark room and lighting reflects to our modern technology today.

Overall, I think that this music video is a compelling video.

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