Music Videos Through the Decades

1. From what I seen, the music videos were bizarre. There was definitely more variety of ideas and creative gimmicks in the music videos. even though the technology wasn't advanced as it is today, the music videos had some inspiring dance routine, costumes, and camera shots. There was also some great story-telling. Some was adventurous, like in the music video, "Take on Me" by a-Ha, while others were silly like "Coffee & TV", by Blur. And there was some simple illusion tricks like the one from "Virtual Insanity" by Jamiroquai. Overall,

2. I consider the music video, "Here it Goes Again" by OK Go, to be considered works of art in their own right. The video only consist of a simple camera shot, but the choreography was very complex-and it was all on treadmills. They even got the dancing in sync with their music, which is very hard to do when you have to film this in one take. And the fact that they have to attempt this 17 times to get it right is impressive. This is why I consider this to be a work of art.

3. Throughout the decades, music videos change overtime. In the early music videos, technology wasn't that advanced compared to music videos today. The techniques used with technology was much simpler like in the music video "Once in a Lifetime" by Talking Heads with the fake water background. Many of the videos at the time have to come up with creative ways to make a good music video using the tools that they have at that time. Later on, technology has advanced and became much more accessible to people. Visual effects are more flashy and costumes are starting to become more extravagant like in the music video "Telephone" by Lady Gaga ft. Beyonce.

4. The fire arcade video compared to the earlier decades both have something familiar: a neighbourhood. Your childhood neighbourhood is already personal, so the fire arcade video makes it like your own music video. The video was much more interactive than the earlier decade videos. You get to move around the birds and write a letter to your younger self. In the earlier ones, you can really do much except watching it.

5. I think that technology will further advance, possibly making videos more interactive like the fire arcade video. They also might make the costumes and sets more crazy. But I hope that in the future, there will be more creative music videos, unlike some music videos where you just shake your butt.